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Public Relations Lessons from Richard Branson, the PR Master
If only all CEOs were more like Richard Branson, the founder of Virgin Group and recognized master of public relations. Branson clearly understands the value of PR. His creative publicity stunts have...
View ArticleHow to Plan the Perfect PR Stunt
Public relations stunts can win gigantic amounts of publicity. They can also fall flat or even worse backfire and become catastrophes. A poorly conceived stunt can cause controversy, draw criticism...
View ArticleOutside-the-Box Marketing Ideas that can Help your Business Win Attention
By Diana Smith Marketing has come a long way since its origins when people were shooting in the air and beating drums to draw attention to their products. Although marketing methods have become much...
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